It is focused purely on providing online marketing advice for accountants. Here is a great example of a group that follows this rule. Plus consider this - would you like to join a group that is solely for small business owners, or would you like to join a group that covers a specific topic for businesses in your niche? This will make the group seem more relevant, when it comes to later marketing and growing it. Our title also needs to mention the topic that we’re going to cover in the group. We then need to implement that information into our group title. Rather, we need to create a LinkedIn group that reflects the way potential group members would refer to themselves. Yet, as we’ve discussed, we can’t just broadly target small business owners. Now, it may be that your target market is made up mostly of small business owners. You probably want to create a group that helps those who are in your target market. One way we can do this is by giving our group a focus. We need to, therefore, come up with a way to separate our group from the pack. In most cases, when there is this much competition, it’s hard to differentiate ourselves from the others. In other words, what makes us different to all the other groups? Think about it - why would people want to join our group, as opposed to one of the other 8,819 small business groups? Now, sure, we could compete against all these other groups, but do we really have to? I searched LinkedIn for small business groups, and 8,819 results came up. You might think that it is enough to say that your group will just help small businesses.īecause guess how many small business groups there are in already? One of the first things you need to pay attention to, therefore, is who your group is going to serve. If you want your LinkedIn group to be successful and fast growing, you’ll need to get the basics right. Want to build a thriving linkedin community? Follow these 5 tried and tested lessonsto grow a linkedin group. In this article, we’re going to take a look at how you can do just that.īy the end, you should know all that you need to, so that you too, can join the other business owners who have created successful LinkedIn groups of their own. The reality, is that you need to know how to set up and market your LinkedIn group, if you want it to thrive. Yet as with nearly everything on the internet, rarely does the saying ‘build it and they will come’ apply to LinkedIn groups. When it comes to growing a business using LinkedIn, many have had success with creating their own LinkedIn groups. 51% of B2C companies have already acquired customers using LinkedIn.Įither way, it’s clear that LinkedIn can be used to grow a business. However you can use it for the B2C sector too. You might have thought previously that LinkedIn was only good for those who are in the B2B sector. It would be an understatement to say that LinkedIn represents a massive opportunity for us all. LinkedIn has over 380 million members, and 2 new members join every second.
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